The commercial due diligence analyzes a company’s market, value-added chain and business model. In general, this analysis is needed by a potential buyer during an acquisition. The market, competitor analysis, benchmarking, customer relations, products, pricing and unique selling points are the core of the analysis and provide important answers to the following questions:
How strong is the market position of the target company?
What growth potentials does the company offer?
How sustainable is the business model?
Does the strategy of the target company fit to the strategy of the potential buyer/investor?